Scientific Bulletin of Ivano-Frankivsk National Technical University of Oil and Gas (Series: Economics and Management in the Oil and Gas Industry)
Ivano-Frankivsk National Technical University of Oil and Gas
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PERSONNEL MOTIVATION AND MANAGERIAL COMMUNICATIONS AS FACTORS OF MANAGEMENT EFFECTIVENESS IN THE OIL AND GAS INDUSTRY
The oil and gas industry is undergoing one of the most acute workforce disruptions of recent decades, and the question of why a qualified specialist stays or leaves is increasingly less determined solely by the level of remuneration. This study is based on the assumption that managerial communication - often a systematically underestimated resource - is the mechanism through which a manager either reinforces or undermines employee motivation on a daily basis. Based on a synthesis of classical motivation theories (A. Maslow, F. Herzberg, D. McClelland, D. McGregor, W. Ouchi) and modern Self-Determination Theory (E. Deci, R. Ryan), the article identifies a common denominator across these concepts: the satisfaction of key employee needs - recognition, growth, autonomy, and belonging - occurs primarily through the communicative behavior of managers rather than through material incentives. It is demonstrated that the evolution of managerial paradigms from Theory X to Theory Z reflects a parallel shift in communication models—from directive monologue to participative dialogue. The Self-Determination Theory (SDT) of E. Deci and R. Ryan is examined as a contemporary conceptual framework for explaining the relationship between communication quality, the satisfaction of basic psychological needs (autonomy, competence, relatedness), and intrinsic motivation. The contributions of Ukrainian scholars are analyzed, confirming that under martial law conditions, psychological safety, leadership openness, and the quality of feedback become dominant motivational factors for Ukrainian employees. Global statistics highlight the scale of the problem: only 21% of employees worldwide are truly engaged in their work, while annual economic losses from disengaged employees are estimated at USD 438 billion. In the oil and gas sector, this challenge is intensified by demographic trends and competition for talent from the renewable energy and technology sectors. The analysis of industry studies has shown that open managerial communication, transformational leadership, and investments in employee career development are statistically significant predictors of engagement and retention in oil and gas companies. Based on the findings, an integrative model “motivation – communication – performance” has been developed, describing a closed managerial cycle with a feedback loop. Practical recommendations are proposed for managers of oil and gas enterprises, covering specific communication tools aimed at enhancing employee motivation.
Copyright (c) 2026 Ірина Богданівна Галюк, Назар Миколайович Гамуляк
ВОДЕНЬ В ЕНЕРГЕТИЧНОМУ ПЕРЕХОДІ ЯК РУШІЙ ЕНЕРГОЕФЕКТИВНОСТІ ТА СТАЛИХ ЕНЕРГЕТИЧНИХ СИСТЕМ
Прискорення енергетичного переходу, зумовлене цілями пом'якшення зміни клімату та необхідністю низьковуглецевого розвитку, вимагає фундаментальної трансформації енергетичних систем у бік підвищення ефективності та сталості. У цьому контексті водень став ключовим вектором для інтеграції відновлюваних джерел енергії, балансування енергетичних систем та декарбонізації секторів, які важко піддаються скороченню викидів. Ця стаття має на меті дослідити роль водню у підвищенні енергоефективності та підтримці розвитку стійких енергетичних систем. Основну увагу зосереджено на визначенні сучасних тенденцій, технологічних передумов і перспектив впровадження водню в Україні та Європі в межах ширшого контексту енергетичного переходу. У дослідженні застосовується порівняльний та системний аналіз шляхів виробництва водню, включаючи сірий, блакитний та зелений водень, з особливим акцентом на екологічні та ефективні переваги використання зеленого водню. У дослідженні також використовується аналіз енергетичних систем для визначення ролі водню в структурі енергетичного балансу, що розвивається, та його взаємодії з відновлюваними джерелами енергії. Результати дослідження свідчать, що водень може суттєво підвищити енергоефективність завдяки забезпеченню секторальної інтеграції, розширенню можливостей зберігання енергії та сприянню інтеграції нестабільних відновлюваних джерел енергії. Зелений водень, що виробляється з відновлюваної електроенергії, визначено як ключовий елемент сталих енергетичних систем завдяки його низькому впливу на навколишнє середовище. У дослідженні висвітлено ключові сфери застосування, включаючи енергетику, транспорт та промисловість, а також розглянуто технологічні, економічні та безпекові проблеми, пов'язані з виробництвом, зберіганням та розподілом водню. Цінність дослідження полягає в забезпеченні структурованого розуміння ролі водню як рушійної сили сталої енергетичної трансформації та наданні інформації про його стратегічне впровадження в контексті політики енергетичного переходу.
Copyright (c) 2026 Алла Полянська, Khrystyna Mykhailyshyn
SECURITY MANAGEMENT OF HUMAN CAPITAL DEVELOPMENT IN THE CONDITIONS OF ENERGY TRANSFORMATION
The article presents a comprehensive study of the theoretical, methodological and applied principles of managing the security of human capital development in the context of energy transformation in the post-war period. It is substantiated that energy transformation, which includes decarbonization, the development of renewable energy sources, the digitalization of energy systems and increasing energy efficiency, significantly changes the requirements for the quality, structure and functional characteristics of human capital. The essence of the concept of "security of human capital development" is revealed, which is proposed to be interpreted as a state of protection of the processes of formation, accumulation, implementation and reproduction of human capital from internal and external threats, which ensures the continuity, quality and efficiency of its development in a dynamic environment. It is shown that the security of human capital development has a multi-component structure and includes economic, social, educational, professional and energy components. Within the framework of the work, an integral index of security of human capital development was developed, which is based on the aggregation of normalized indicators that reflect the key aspects of its development. The index was tested on the example of Ukraine for 2020–2024, which made it possible to identify trends in its dynamics and assess the impact of crisis factors. A cluster analysis of countries by the level of human capital development and energy sustainability was carried out, which allowed to identify groups of countries with different development models. It was established that Ukraine belongs to a cluster with an increased level of vulnerability, while the countries of the European Union demonstrate a higher level of stability and adaptability. A comparative analysis of Ukraine - the EU made it possible to identify key structural differences and determine directions for overcoming them. Based on the results obtained, practical recommendations were formulated for improving state policy in the field of security management of human capital development. The practical value of the study lies in the possibility of using the proposed approaches to develop post-war recovery strategies, form an effective policy for human capital development and increase its security.
MANAGEMENT OF DIVERSIFICATION PROJECTS OF DOMESTIC OIL AND GAS SERVICE COMPANIES
The article examines the theoretical and practical aspects of managing diversification projects of enterprises in conditions of an unstable external environment. The relevance of the topic is обусловлена the need for enterprises to adapt to external challenges, including wartime conditions, changes in market conditions, resource shortages, and the transformation of business models. The feasibility of using a project-based approach as an effective tool for implementing diversification processes is substantiated, as it ensures the achievement of strategic goals and enhances enterprise competitiveness. The study generalizes scientific approaches to the interpretation of the concept of “diversification,” particularly in the works of foreign and domestic scholars, which made it possible to clarify its content as a tool for strategic development and risk reduction. Based on the analysis of scientific sources, a project is defined as a fully or partially innovative one-time task with clearly defined objectives and results, as well as time, resource, and quality constraints; diversification is presented as the expansion of enterprise activities, which allowed defining a diversification project as a one-time task aimed at expanding the range of products, services, or markets. A set of general scientific and special research methods was used, including theoretical analysis, systematization, economic analysis, and comparison, which made it possible to study the essence of diversification, classify its types, and analyze the specifics of its practical implementation. Particular attention is paid to the analysis of the activities of oil and gas service enterprises, where it is established that diversification is implemented through a combination of vertical, horizontal, related, and unrelated directions, which helps reduce risks, increase financial stability, and expand markets. It is proven that the effectiveness of managing diversification projects largely depends on the level of strategic alignment, rational use of resources, innovative orientation, and the ability of enterprises to adapt to changes in the external environment. The obtained results can be used to improve the mechanisms of managing diversification projects of enterprises, particularly in the oil and gas sector. Prospects for further research include the development of methodological approaches to evaluating the effectiveness of such projects, the formation of portfolio management models for diversification projects, and the study of the impact of digitalization and the energy transition on enterprise development.
Copyright (c) 2026 Ivanna Bogdanivna Zapukhliak, Андрій Ігорович Кузнєцов
FEATURES OF APPLYING CREATIVE MANAGEMENT BY OIL AND GAS ENTERPRISES IN THE CONTEXT OF CHANGE AND DIGITALIZATION
У статті розглядаються теоретичні, методологічні та прикладні аспекти впровадження креативного менеджменту нафтогазовими підприємствами в умовах швидких змін та цифрової трансформації. Досліджується взаємодія між креативним менеджментом, організаційними змінами та цифровізацією як ключовими факторами успіху креативної організації. Аналізується еволюція поняття «креативність» та її роль у сучасному менеджменті, а також перспективи креативного менеджменту в креативній організації на різних рівнях — від індивідуального та командного до організаційного. Розкривається сутність креативного менеджменту як центрального ядра взаємодії змін та цифровізації, що забезпечує генерацію та реалізацію нестандартних ідей. Характеризуються основні компоненти системи креативного менеджменту в креативній організації. Така організація формується на основі синергії інтелекту та свідомості, що дає змогу трансформувати індивідуальну креативність у колективні інноваційні рішення. Особлива увага приділяється перспективам змін та цифровізації, підкреслюючи взаємодію індивідуальних, командних та організаційних факторів, які можуть як посилювати, так і гальмувати креативність на робочому місці. Систематизовано підходи до інтерпретації креативного менеджменту та його місця в загальній системі управління. Визначено роль ключових цифрових технологій (IoT, Big Data, AI, CRM, Cloud ERP та Blockchain) у підвищенні організаційної стійкості, оптимізації бізнес-процесів та вивільненні людських ресурсів для креативних завдань. Ці технології можуть слугувати важливими інструментами, що заслуговують на особливу увагу та практичного застосування в діяльності нафтогазових підприємств. Розкрито потенціал ключових цифрових технологій для підвищення ефективності креативного менеджменту на нафтогазових підприємствах. Обґрунтовано напрямки посилення організаційної стійкості шляхом синергії креативного менеджменту та цифровізації. Доведено, що креативний менеджмент стає стратегічним інструментом для нафтогазових підприємств, дозволяючи їм адаптуватися до викликів, долати функціональну фрагментацію та формувати нові конкурентні переваги.
Copyright (c) 2026 Lesya Verbovska, Наталія Євгенівна Микитюк
COMPARATIVE CHARACTERISTICS OF CORPORATE MANAGEMENT MODELS
The article highlights the theoretical aspects of the concept of "corporation", which is a key element for understanding the term "corporate governance". The corporation in the conditions of modern realities is presented as a new organizational form, which has both a narrow and a broad meaning. Its essence reflects the purpose, tasks and structure that ensure the unification of participants in corporate relations. The author established that corporate governance in joint-stock companies is a key aspect of modern business, determining the efficiency and sustainability of companies. Given the globalization and the growing volume of world financial markets, the study of corporate governance models and their impact on efficiency is becoming an extremely important task. In this article, a comparative analysis of various models of corporate governance in joint-stock companies is carried out in order to determine their impact on the efficiency of such companies. It is also noted that there is no generally accepted model of corporate governance that would be used in the international practice of corporate governance. It is noted that the majority of Ukrainian enterprises are guided by the national model of corporate governance, which was formed under the influence of the basic principles of the German and Anglo-American models. In this model, key shareholders are company employees, management, banks and the state. Banks are the main source of financing, which is more characteristic of the German management model. The Ukrainian model of corporate governance, which has certain similarities with the Japanese model, is also analyzed. In particular, the state plays an important role in this model. At the same time, attention is focused on a significant difference: in Japan, the involvement of the state in the management system is not based on the ownership of a significant share of shares, as is observed in Ukraine. In the Japanese model of corporate governance, the main interaction between participants is not aimed at maximizing profits, but at developing new business relationships and long-term cooperation.
Copyright (c) 2026 Галина Василівна Михайлів
GLOBAL EXPERIENCE IN ENSURING THE RESILIENCE OF LOGISTICS SYSTEMS UNDER CRISIS CONDITIONS
The article examines the concept of resilience of logistics systems as an important economic category under conditions of global instability and crisis challenges, as well as its relationship with the effectiveness of supply chain functioning and logistics management. It is substantiated that in modern conditions traditional approaches to logistics management, focused primarily on cost minimization, are insufficient and require the integration of resilience-oriented strategies. The study identifies key factors affecting the stability of logistics systems, including geopolitical risks, military conflicts, disruptions of transport routes, fluctuations in demand, and transformation of global supply chains. Particular attention is paid to the impact of the war in Ukraine on international logistics flows and the need to develop adaptive logistics solutions. The article analyzes the world experience of ensuring the resilience of logistics systems, including the practices of the European Union, the United States, and Asian countries, which actively implement diversification of supply sources, development of multimodal transport systems, and digital transformation of logistics processes. Modern approaches to resilience management are systematized, including risk management, flexibility of logistics processes, digitalization, and the use of innovative technologies such as big data and artificial intelligence. It is determined that the effective combination of these tools contributes to increasing the adaptability and reliability of logistics systems. The study also substantiates that logistics management plays a key role in ensuring the resilience of supply chains through strategic planning, coordination of logistics processes, and implementation of adaptive management mechanisms. It is proven that the introduction of modern management approaches allows enterprises to minimize risks, ensure continuity of supply, and increase the overall efficiency of logistics activities in conditions of uncertainty and crisis. The practical significance of the research lies in the possibility of applying the proposed approaches to improve the resilience of logistics systems in dynamic environments.
Copyright (c) 2026 Любов Володимирівна Гринів
HUMAN POTENTIAL AS A FACTOR IN THE TRANSFORMATION OF THE UKRAINIAN LABOUR MARKET IN CONDITIONS OF WAR AND POST-WAR RECOVERY
The article examines human potential as a key factor in the transformation of the Ukrainian labour market in the conditions of war and post-war recovery. The relevance of the topic is due to profound structural changes in the employment sector caused by military actions, migration processes, demographic losses and changes in economic priorities. The purpose of the study is to substantiate the role of human potential in ensuring the adaptation of the labour market to modern challenges and to determine the directions of its development in the conditions of post-war transformation. It is established that the transformation of the labour market is accompanied by a reduction in employment in traditional sectors, increased migration processes, changes in the professional structure and an increase in demand for new competencies. It is substantiated that human potential should be considered as a multidimensional system that includes demographic, educational, professional and social characteristics and acts as a determining factor of economic stability. The main problems of its formation and use are identified, in particular demographic losses, personnel outflow, mismatch of competencies with labour market needs and limited institutional support. The issue of reintegration of veterans and internally displaced persons into the labour market as an important direction of human potential development has been studied. It has been proven that the effective involvement of these groups in economic activity contributes to the reduction of social risks and an increase in the level of employment. The directions of human potential development in the conditions of post-war recovery have been substantiated, which include the modernization of the education system, employment stimulation, support for entrepreneurship and the formation of an inclusive labour market. It has been determined that the development of human potential in the conditions of post-war recovery requires the implementation of a comprehensive policy aimed at the modernization of the education system, employment stimulation, support for entrepreneurship, the creation of conditions for the return of labour migrants and the formation of an inclusive labour market. The results obtained can be used in the formation of state employment policy and the development of strategies for the recovery of the economy of Ukraine.
Copyright (c) 2026 Людмила Сергіївна Безугла, Ігор Олександрович Кривий
CREATIVITY AS A TOOL OF ADAPTIVE BUSINESS MANAGEMENT IN THE CONDITIONS OF IMPLEMENTING ECONOMIC POLICY OF UKRAINE'S EUROPEAN INTEGRATION
The article studies the role and significance of creativity as a fundamental tool in the adaptive management system of domestic enterprises operating in the context of intensification of European integration processes and implementation of the new economic policy of Ukraine. The author theoretically substantiates that creativity in modern management is transformed from a purely aesthetic or marketing category into a strategic resource that ensures the stability of business processes and the ability to advance adaptation. The study uses a combination of general and special scientific methods and approaches, including: the method of system-structural analysis was used to evaluate the basic models of adaptive management (Boyd's cycle, scenario modeling, collaborative adaptation) and determine their functional elements; the method of comparative analysis was used to compare different models and assess the specifics of their implementation in different sectors of the economy; the case method became the main tool for a detailed study of the practical experience of the companies Liki24, Kormotech, «Galya Baluvana» and Donna. Within the framework of scientific research, basic models of adaptive management were systematized and adapted to the realities of the Ukrainian market. In particular, the specifics of the application of the Boyd cycle as a tool for rapid response to market shocks were detailed; the potential of the «Organization Life Cycle» model was revealed in the context of digitalization and prioritization of reaction speed over forecast accuracy; the feasibility of scenario modeling for minimizing risks in the long term was substantiated. Special attention was paid to the author’s interpretation of the collaborative adaptation model, which is based on the principles of co-creation, design thinking and integration of Ukrainian manufacturers into global intellectual ecosystems. The author proved that the strategic synergy of creative potential and adaptive management models is a key prerequisite for the successful integration of Ukrainian business into European value chains and ensuring its international competitiveness in the long term.
Copyright (c) 2026 Олена Михайлівна Головня
THE IMPACT OF EUROPEAN INTEGRATION ECONOMIC POLICY ON THE BUSINESS ENVIRONMENT AND THE EFFECTIVENESS OF ITS IMPLEMENTATION IN UKRAINE
The article is aimed at examining the impact of the economic policy of European integration on the business environment and the effectiveness of its implementation at the current stage. It is established that the economic policy of Ukraine’s European integration is a complex phenomenon that combines legal harmonization, institutional reforms, and economic liberalization. Its essence lies in the transformation of the economic system in accordance with EU standards, which creates new conditions for business operations and the development of the national economy. The impact of the economic policy of European integration on the business environment is generalized. It is revealed that this impact is multifaceted. On the one hand, it creates new opportunities for development, integration into international markets, and increased competitiveness. On the other hand, it is accompanied by rising costs, increased regulatory burden, and intensified competition. The balance between these effects determines the overall outcome of the policy’s impact on the economy.It is concluded that the economic policy of European integration acts as a catalyst for structural changes in the business environment, facilitating the transition to a more efficient and competitive economic model. The aspects of the implementation of the economic policy of European integration are also generalized. Progress in the implementation of the Association Agreement between Ukraine and the EU is noted. It is established that Ukraine continues the systematic implementation of its obligations across various sectors. In particular, the following achievements are highlighted: gradual approximation of standards to EU requirements, creating conditions for mutual recognition of products; introduction of transparent procedures and digital platforms for business, contributing to increased competition and reduced corruption risks; changes in the structure of Ukraine’s foreign trade, with the EU remaining a key trading partner, confirming the effectiveness of trade integration; reforms in public administration, which create institutional preconditions for the effective implementation of economic policy and improvement of the business climate; and the adoption by businesses of modern standards of quality management and environmental responsibility, contributing to the overall development of the business environment.
Copyright (c) 2026 Ірина Петрівна Кінаш, Дмитро Валерійович Кашка
THE THEORY OF EXISTENTIAL STABILITY AS A NEW DIRECTION OF ECONOMIC SECURITY STUDIES
The article provides a theoretical and methodological substantiation for the development of economic security studies under conditions of military conflicts, systemic crises, and global polycrisis transformations. It is argued that traditional approaches of economic theory and classical concepts of economic security, focused primarily on stabilization or post-crisis recovery, are insufficient for explaining the functioning of economic systems under prolonged disequilibrium and existential threats. The necessity of establishing a new sub-direction within economic security studies — the theory of existential stability of economic systems — is substantiated. The economic system is ontologically interpreted as a system of economic existence capable of preserving functional integrity and reproductive capacity under critical resource losses and structural destabilization. The category of the limit of economic existence is introduced as a threshold state of system viability. A categorical framework and methodological principles of existential stability are systematized. A conceptual model describing the interaction between structural subsystems, functional states, and the critical threshold of existence is developed. A formalized representation of existential stability as a functional dependence of key structural components is proposed. The results form a coherent theoretical and methodological framework for a new direction in economic security studies and provide a foundation for further development of a scientific and methodological apparatus for measuring existential stability at the enterprise, sectoral, and national levels.
Copyright (c) 2026 Олександр Миколайович Правдивець
KEY DETERMINANTS, PRECONDITIONS FOR THE FUNCTIONING AND DEVELOPMENT OF THE FUEL AND ENERGY COMPLEX OF UKRAINE
Abstract. The article is devoted to the analysis of the main determinants, the justification of the historical and evolutionary prerequisites of the state and further development of the fuel and energy complex of Ukraine. The significance of the functioning of the fuel and energy complex, its key role in ensuring the functioning of the branches of the national economy and the vital activity of the population is substantiated. The dynamics of world prices for coal, oil and natural gas, which play a key role in the structure of the fuel and energy complex, are analyzed. It is shown that the state and trends in the functioning of the fuel and energy complex are influenced by various factors (in particular, under the influence of market factors, sanctions and adopted political decisions, the price of Russian Urals oil during January-February 2026 was below $60 per barrel, and under the influence of the war in the Middle East, the price of Russian oil in early April 2026 exceeded $120 per barrel). It is described that the energy sector of Ukraine operates in difficult conditions of global turbulence, historically and evolutionary structural imbalances, large-scale challenges and threats caused by the war. It is found that the historical and evolutionary process of demonopolization and liberalization of the energy sector of Ukraine, despite its strategic necessity, has formed a complex of institutional, regulatory and market risks, which, combined with technical and military threats, determine the current configuration of challenges for the functioning of the fuel and energy complex of Ukraine. It is substantiated that the stability and maintenance of operational stability of the fuel and energy complex of Ukraine has been significantly reduced due to systemic attacks on critical energy facilities, losses of generation, transmission and distribution capacities, losses of capacities of the oil and gas complex and coal industry, high dependence on the influence of external environmental factors. It is noted that a characteristic feature of the present time has become a more noticeable role of the state as a regulator and as a shareholder, which is logical in conditions of martial law; as well as the need to import energy due to the loss of generating capacities.
Copyright (c) 2026 Валерій Валерійович ДИХА, Марія Василівна Диха
ON THE MODEL OF HUMAN RESOURCE TRAINING FOR THE MANAGEMENT SYSTEM OF THE ENERGY SECTOR OF UKRAINE AS A CRITICALLY IMPORTANT COMPONENT OF THE NATIONAL ECONOMY
The article is devoted to substantiating the need to develop a modern model for training human resources for the management system of the energy sector of Ukraine. Based on the analysis of strategic documents on energy sector development and the results of scientific research, it is established that the problem of providing the sector with highly qualified managerial personnel capable of making effective decisions under conditions of instability, wartime challenges, and the energy transition remains insufficiently studied and not systematically addressed. The authors emphasize the key role of human resources as carriers of intellectual potential, which determines the effectiveness of both public and corporate governance in the energy sector. The feasibility of applying an intellectual resource-based approach is substantiated, which involves considering intelligence as a fundamental managerial resource capable of ensuring an appropriate level of national energy security. The article proposes an improved model for developing managerial professionalism, which combines an individual’s natural intelligence with acquired technological competencies, particularly in the areas of thinking, interaction with the intelligence of others, and the use of modern digital technologies. Special attention is paid to the need for developing human-centered skills such as critical thinking, communication, and the ability to interact effectively, which are essential in the context of the digitalization of management. The model of the intellectual profile of a manager and its application in the processes of personnel selection and training are examined, enabling an improvement in the quality of managerial decision-making in the sector. The importance of integrating individual intellectual characteristics with professional knowledge and practical skills as the basis for training modern managers for the energy sector is emphasized. The research results are aimed at improving the effectiveness of energy sector management and ensuring its sustainable development in the context of global challenges.
Copyright (c) 2026 Святослав Ярославович Кісь, Микола Олександрович Колісник, Галина Романівна Кісь, Наталія Вікторівна Люта
CLASSIFICATION OF FACTORS INFLUENCE ON THE FUNCTIONING AND MANAGEMENT OF THE ENTERPRISE'S LOGISTICS SUPPLY CHAINS
The article studies factors and their impact on the functioning of enterprise supply chains. It was found that the efficiency of logistics activities of domestic enterprises is closely related to the quality of the logistics chains they create. Biometric analysis of literary sources proves that the problems that arise in the creation and functioning of the logistics system are quite different and require in-depth research by scientists. Different approaches to the formation of a supply chain have been identified, but despite this, there is no consensus on the advantages of one over the other. It has been determined that groups of individuals and legal entities, including suppliers, manufacturers, distributors, freight forwarding companies, general warehouses and others, are active participants who perform various logistics operations. It has been analyzed and proven that the efficiency of logistics systems largely depends on the relationship between external and internal factors, which together form a single integrated structure. It has been found that the interaction between them forms a single dynamic system, where changes in one of the components can significantly affect others, ensuring or weakening the efficiency of the overall logistics structure. It has been determined that external factors have a complex impact on logistics processes, forcing companies to reorient routes, change work strategies and implement new solutions to minimize risks. It has been determined that one of the main innovations in the field of logistics is blockchain technology, which significantly increases the level of transparency and control in supply processes. Optimized logistics measures implemented by logistics companies in accordance with the requirements of sustainable development are presented and analyzed, which made it possible to highlight particularly important ones in the context of military operations in Ukraine. It was determined that environmental factors focus on the implementation of the principles of a circular economy aimed at reusing materials and minimizing waste (circular economy); social factors focus on the development of human capital through improving skills and strengthening the social responsibility of companies to local communities; managerial factors include the active use of innovative digital technologies that allow for more effective demand forecasting, optimizing inventory management, and ensuring reliable information security.
Copyright (c) 2026 Галина Олексіївна Зелінська
MODERN APPROACHES TO THE TRAINING OF PROFESSIONAL MANAGERS IN UKRAINE IN THE CONDITIONS OF GLOBALIZATION
Abstract. This article provides a comprehensive analysis of modern approaches to managing the training of professional managers in Ukraine under the conditions of globalization. The study examines the impact of global economic transformations, digitalization, international integration, and wartime challenges on the development of management education. It is substantiated that globalization significantly reshapes the requirements for managerial competencies, emphasizing the need for adaptability, strategic thinking, digital literacy, and leadership skills. The research highlights the growing importance of human capital development, knowledge management, and continuous learning in ensuring the effectiveness of modern managers. The article identifies and analyzes key methodological approaches to managing managerial training, including the competency-based, systemic, innovative, and adaptive approaches. Particular attention is paid to the role of digital technologies, such as online learning platforms, artificial intelligence, and simulation tools, in enhancing the quality and accessibility of management education. The current state of the managerial training system in Ukraine is examined, revealing a number of critical challenges, including the mismatch between educational programs and labor market needs, insufficient practical training, brain drain, and the consequences of military conflict. These factors necessitate the modernization of educational policies and practices. The study proposes strategic directions for improving the training of professional managers, including strengthening cooperation between education and business, promoting internationalization, advancing digital transformation, and developing soft skills. A conceptual model for managing managerial training is developed, incorporating strategic, institutional, and operational levels, and based on the principles of innovation, adaptability, and lifelong learning. The findings suggest that effective management of managerial training in Ukraine requires a comprehensive and integrated approach that combines international best practices with national specificities. The implementation of modern educational models will contribute to the development of competitive and highly qualified managers capable of operating successfully in the global environment.
Copyright (c) 2026 Нікіта Костянтинович Назаров
SOCIO-ECONOMIC CHARACTERISTICS OF UKRAINIAN REGIONS IN THE CONDITIONS OF TRANSFORMATIONAL CHANGES
The article carries out a comprehensive study of the socio-economic characteristics of the regions of Ukraine in the conditions of modern transformational changes, covering structural, demographic and institutional aspects of development. The relevance of the study is due to the strengthening of interregional differentiation, changes in the spatial organization of the economy, the impact of military operations and the need to form new approaches to ensuring sustainable regional development. The purpose of the article is to substantiate the features of the socio-economic development of the regions of Ukraine in the conditions of transformations and to identify areas for increasing their adaptability and balance. The research process used a complex of general scientific and special methods, in particular a systemic approach, methods of analysis and synthesis, generalization, structural and logical modeling and comparative analysis. The article analyzes the impact of transformational changes on the socio-economic development of the regions of Ukraine, in particular taking into account military factors, internal population migration, relocation of enterprises and changes in the sectoral structure of the economy. It has been established that modern transformations are accompanied by a simultaneous deepening of interregional disparities and the formation of new centers of economic growth. A system of indicators for a comprehensive assessment of the socio-economic state of regions has been proposed, which includes economic, social, demographic, infrastructural and institutional indicators. On this basis, a generalization of the current state of regional development has been carried out and the feasibility of using an integrated approach to its analysis has been substantiated. A typology of regions of Ukraine has been developed by the level of adaptability to transformational changes, within which regions with high, medium and low levels of adaptability have been identified. It has been proven that the key factors of differentiation are the level of diversification of the economy, institutional capacity, investment activity and social stability. The main directions for ensuring balanced development of regions of Ukraine have been substantiated, which include increasing adaptive potential, diversification of the economy, development of infrastructure, improvement of the institutional environment and strengthening the social component of development. It has been determined that the effective implementation of these areas creates the prerequisites for the formation of sustainable and competitive regional systems in conditions of uncertainty.
INSTITUTIONAL SUPPORT FOR THE DEVELOPMENT OF INVESTMENT INFRASTRUCTURE OF THE CONSTRUCTION SECTOR OF UKRAINE
The article examines the theoretical and methodological principles and practical aspects of institutional support for the development of investment infrastructure in the construction sector of Ukraine in the context of post-war economic reconstruction. The relevance of the study is due to the need to restore the destroyed infrastructure, activate investment activity and form an effective institutional environment capable of ensuring the sustainable development of the construction industry. The current state of the institutional environment of investment activity in the construction sector is analyzed, its key characteristics are identified and the main problems of functioning are identified, in particular, the fragmentation of the institutional structure, the insufficient level of coordination between the subjects of the investment process, limited access to financial resources, high investment risks and the insufficient level of digitalization. It is proven that the effectiveness of attracting investment largely depends on the quality of the institutional environment, which forms the conditions for the implementation of investment projects and determines the level of investor confidence. The article summarizes the impact of institutional factors on the effectiveness of attracting investments in the construction sector, and also substantiates an integrated model of institutional support, which includes regulatory, financial and investment, organizational and managerial, information and digital and innovation and infrastructure blocks. A feature of the proposed model is the combination of a functional approach to structuring the institutional environment with an orientation towards solving systemic problems of investment infrastructure development. Based on the research, directions for improving the institutional environment are substantiated, which include harmonization of regulatory and legal support, development of financial instruments, activation of public-private partnership mechanisms, increasing the institutional capacity of government bodies, deepening digitalization and stimulating innovative development of the construction sector. Practical recommendations are proposed aimed at forming an effective system for managing investment processes, reducing risks and increasing the investment attractiveness of the industry. It is proven that the implementation of the proposed approaches will ensure the transition from fragmented to systemic institutional support for the development of investment infrastructure, will contribute to the intensification of investment activity and the acceleration of the processes of post-war reconstruction of the Ukrainian economy.
Copyright (c) 2026 Анжела Олексіївна Черчата, Уляна Ярославівна Андрусів, Михайло Романович Федаш
APPLICATION OF MARKETING ANALYSIS METHODS IN STRATEGIC MANAGEMENT OF COMPETITIVENESS OF ENVIRONMENTALLY ORIENTED NON-GOVERNMENTAL ORGANIZATIONS
In the context of dynamic changes and increasing environmental challenges, environmentally oriented non-profit organizations are playing an increasingly important role in shaping the sustainable development of society. The need for efficient use of limited resources and the strengthening of their impact on solving social problems require the application of appropriate methods for analyzing the organizational environment and strategically managing their competitiveness. The purpose of the study is to apply marketing analysis methods to the management of the strategic competitiveness of environmentally oriented non-governmental organizations. The following tasks are addressed in the paper: to investigate the specific features of environmentally oriented activities of non-governmental organizations; based on the analysis of scientific publications, to propose the author’s definition of the concept of “competitiveness management of environmentally oriented non-governmental organizations”; to identify the factors ensuring the competitiveness of environmentally oriented NGOs; to determine and apply methods of marketing, competitive, and strategic analysis that take into account the specifics of NGO activities for assessing and analyzing the operational environment of the NGO “Zero Waste Ivano-Frankivsk,” including: analysis of competitive forces using Porter’s Five Forces model; stakeholder analysis using the Stakeholder Analysis method and identification of interaction strategies; analysis of public attitudes toward environmental issues using questionnaires; identification of strengths, neutral positions, and weaknesses in the NGO’s activities based on SNW analysis; assessment of the degree of threats to the NGO’s activities using fuzzy set theory; development of strategic alternatives and selection of a competitive strategy based on SWOT analysis; to determine priority directions for strategic competitiveness management of the NGO “Zero Waste Ivano-Frankivsk” and expected outcomes based on the conducted research. The study demonstrates the feasibility of applying marketing, strategic, and competitive analysis methods for the formation of a competitive strategy and further directions for its implementation.
Copyright (c) 2026 Ірина Мирославівна Станьковська, Ірина Петрівна Дутка
DEVELOPMENT OF AUCTION FORMS OF REGULATION OF LAND RELATIONS TO INCREASE THE EFFICIENCY OF THE FUNCTIONING OF AGRICULTURAL ENTERPRISES
. The article examines the role of the electronic trading system Prozorro.Sale in the formation of a transparent and competitive land market in Ukraine. The relevance of the work is due to the transition of land relations to a digital format, which has radically changed the landscape of the agricultural sector and the mechanisms for filling the budgets of territorial communities. As of 2026, this tool has become dominant in the implementation of state policy in the agro-industrial complex. The research methodology is based on a systematic analysis of the procedures for the functioning of electronic trading, methods of adaptive management of state assets and statistical analysis of auction results for the first quarter of 2026. A formulaic approach was used to assess the economic effect of trading, which takes into account the final price of the lot, transaction costs and alternative budget losses. The study used a combination of general and special scientific methods and approaches, including: the method of system-structural analysis was applied to determine the place of the Prozorro.Sales platform in the general structure of land management bodies and its role in interaction with the State Geocadastre and local self-government bodies; the method of identifying systemic deformations, which is aimed at finding «bottlenecks» in legislation or technical regulations that allow manipulating the results of bidding and create barriers to filling the budget. The author identified and classified systemic shortcomings that hinder the development of the market. These include: determinism of disqualifications by formal errors (absence of the «24-hour» rule), excessive regulatory burden regarding confirmation of the origin of funds, collisions between the stages of qualification and bidding, as well as restrictions for legal entities with a complex ownership structure. It is proven that despite the high technological stability of the system (the level of appeals is less than 0,5%), further development requires liberalization of requirements for participants and clear detailing of sublease procedures. Ways of improvement are proposed through the digitalization of private owners' shares and the introduction of special credit lines for farmers.
Copyright (c) 2026 Микола Савелійович Томашук