Scientific Bulletin of Ivano-Frankivsk National Technical University of Oil and Gas (Series: Economics and Management in the Oil and Gas Industry)
The subject of the journal Scientific Herald Of Ivano-Frankivsk National Technical University of Oil and Gas (edition topic: «Economy and management of oil and gas industry») deals with theoretical and practical problems of the economy and management in the field of oil and gas complex and covers the following sections: Management •in oil and gas industry Economics •of oil and gas industry Theoretical problems •of economics and management Economics and management •of other activities
Ivano-Frankivsk National Technical University of Oil and Gas
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THEORETICAL AND PRACTICAL ASPECTS OF IMPLEMENTING BUSINESS CONTINUITY MANAGEMENT SYSTEM AT ENTERPRISES ENGAGED IN PRODUCTION AND TRADE OF CONSTRUCTION MATERIALS IN CRISIS CONDITIONS
The article discusses the theoretical foundations of business continuity management. It is proved that ensuring the functionality of critical business processes, supporting daily operations during or after a threat is the purpose and advantage of business continuity management, especially in martial law. Business continuity management is considered as a management process within which potential business threats are identified, assessed, a prevention plan is formed, the most critical business processes are identified and measures are taken to ensure their rapid recovery, which will ensure the sustainability of the company's operation and increase its value for stakeholders. The advantages of a business continuity management system are outlined. The components of business continuity management are considered: strategies and policies, business impact analysis, risk assessment, testing and validation, incident identification, disaster recovery. The main factors influencing the construction materials market in Ukraine after the large-scale invasion and future trends are identified. In particular, the main trends include the dominance of domestically produced products, with an insignificant share of imports; a drop in exports; manufacturers' focus on the domestic market; an increase in public procurement; a change in the leaders of the construction materials market in Ukraine due to the shutdown of production facilities of large companies; and expectations of explosive growth of the construction materials market in Ukraine after the end of the war. Using the principle of building an Ishikawa diagram, the article presents the main business processes of a building materials company and identifies all the risks that arise at each stage. the most critical for the continuous business of building products companies are the lack of qualified personnel and power outages. Power outages cause disruptions in the technological process, and products may be of poor quality. Production downtime also occurs, causing cost overruns in input materials and damage to machinery and equipment. The lack of fuel leads to the curtailment of services such as shipping and unloading and delivery of products. Another problem is the shortage of qualified personnel and their high turnover The study used statistical methods; graphical and tabular techniques to determine the interrelationships of indicators, illustrate them and present the results of the study, and the Ishikawa diagram method.
Copyright (c) 2025 Ivanna Bogdanivna Zapukhliak
The article is devoted to the impact of human resources, namely their potential in the introduction of digitalization of business processes at enterprises. It is emphasized that without the increase of human potential, the formation of creative thinking,
The article is devoted to the impact of human resources, namely their potential in the introduction of digitalization of business processes at enterprises. It is emphasized that without the increase of human potential, the formation of creative thinking, changes in the worldview of man, the desired results related to the digitalization of business processes of the enterprise in the conditions of sustainable development are not possible. It is substantiated that the introduction of digitalization of business processes requires changes in approaches to the educational system and the system of development of human resources at the enterprise. It is determined that the development of human creative thinking is a priority in shaping human potential in the modern world. It has been found that the modernization of production and implementation of digitalization of business processes require not only prepared workers who are easily adapted to new working conditions and are ready to change their profession, be responsible for making decisions, but also capable of learning a new one. They should be objectively ready to cope with new professional functions that can perceive changes as a normal process of modern production. It is determined that digital competence is the basis for the successful functioning of the enterprise and managing its business processes in the conditions of sustainable development. It includes the skillful, critical and responsible use of digital technologies for learning, work and participation in public life. It is emphasized that developed countries of the world pay attention to the development of human potential, in the conditions of information society. Digitalization is now a demanded factor in the labor market. It was found that there are subjective obstacles to the activation of the implementation of the digital economy in Ukraine. The main ones are fragmentation, lack of systematicity, consistency, completeness, and coherence between the adoption of regulatory legal acts and the further development of mechanisms for their implementation. It is substantiated that digital technologies contribute to more efficient and responsible resource management, improve economic stability and increase the social responsibility of business, make significant changes in the system of social and labor relations, provide economic benefits, increase efficiency of activity, etc. In the course of writing the article used: Internet sources-to reveal the essence of managing human potential in the face of increasing the role of informatization of business processes; comparison - for the analysis of world trends on the development of human resources; scenario approach - to reveal a person's priority in decision making; abstract-logical-for formulation of conclusions from the study.
Copyright (c) 2025 Галина Олексіївна Зелінська
AI-ENABLED BUSINESS MODELS IN THE CIRCULAR ECONOMY: UKRAINIAN CONTEXT
The article under discussion herein expounds upon the conceptual framework for integrating artificial intelligence (AI) technologies into business transformation processes in the context of achieving sustainable development goals through the implementation of circular business models. The primary focus is directed towards the potential of AI as a catalyst for transformative changes in conventional business practices, encompassing the enhancement of energy efficiency, the reduction of greenhouse gas emissions, and the optimization of resource utilization. The author undertakes a thorough analysis of three distinct categories of AI-oriented circular models: narrowing, slowing down, and closing resource flows. The use of intelligent technologies has been demonstrated to facilitate the identification of bottlenecks in business processes, the prediction of maintenance needs through predictive analytics, and the assurance of material reuse through AI-technologies. The paper critically assesses the prerequisites for implementing such models in the Ukrainian context. The analysis identifies several key barriers to the adoption of these models in Ukraine. These include the low level of digital maturity of enterprises, limited access to modern digital solutions, outdated waste processing infrastructure, a shortage of specialists with relevant digital competencies, and a lack of incentive government policies. Concurrently, a range of opportunities for technological breakthroughs have been identified, including the flexibility of small and medium-sized businesses, the active development of national digital platforms (particularly Diia), and a substantial human capital base in the domains of IT and data analytics. A conceptual analytical framework is proposed for further empirical research using machine learning methods and synthetic data to assess the impact of AI on sustainable development indicators. The paper goes on to offer a series of recommendations, including the integration of AI into the economy through the support of pilot projects, the development of public-private partnerships, the digitalization of material flows, and the formation of a circular innovation ecosystem. The article posits a theoretical foundation for prospective applied research and the formulation of strategic decisions within the domain of sustainable business. This framework is situated within the broader context of digital transformation and post-war economic recovery.
SYSTEM OF DIGITAL TRANSFORMATION OF THE INNOVATION ECOSYSTEM
The article is devoted to the actual scientific problem of the theoretical and methodological justification of the system of digital transformation of the innovative ecosystem in the conditions of permanent technological changes. The conceptual foundations of the digital innovation ecosystem as a complex, self-organized system, characterized by networking, adaptability, and the ability for anticipatory development, have been studied. It is substantiated that the digital innovation ecosystem is a complex, dynamic network of interconnected elements that provides anticipatory innovative development through horizontal communications, instant information exchange and the ability to permanently reconfigure internal structures. Its structural elements, including subjects of innovative activity, institutional formations, infrastructural components, information and communication platforms and digital technologies, are defined. The main systemic laws and trends of the digital evolution of innovative ecosystems are revealed, which are manifested through the transformation from hierarchical to network models of organization, the digitalization of innovation processes and the increase in the level of technological uncertainty. A conceptual model of the architecture of the digital innovation ecosystem has been developed, which reflects the system integration of key elements and the mechanisms of their interaction, where digital technologies, artificial intelligence and flexible communication platforms play a key role. The strategic directions of digital transformation have been determined, including the development of digital platforms and hubs, the introduction of artificial intelligence technologies, the formation of digital tools for attracting investments and managing intellectual property. The need for the development of digital competencies and the introduction of blockchain technologies to ensure the transparency of innovation processes is substantiated.
Copyright (c) 2025 Ліля Євгенівна Сімків
GREENING OF PRODUCTION: LOGISTICS ASPECTS
The article explores the relevance of greening production and logistics processes in the context of globalization, growing environmental awareness, and the need to ensure sustainable enterprise development. It substantiates that logistics, as a key component of production and distribution chains, significantly impacts the environmental footprint of enterprises through greenhouse gas emissions, excessive resource use, and waste generation. It is determined that the implementation of environmentally friendly practices in logistics activities—such as transportation route optimization, the use of eco-friendly vehicles, the transition to reusable packaging, the development of "green" logistics hubs, and the use of renewable energy sources—is not only an environmental necessity but also a significant competitive advantage. The paper provides a detailed analysis of the role of logistics processes at different stages of the product life cycle, where their share may reach 40–60% of total costs, emphasizing the strategic importance of logistics greening for achieving economic efficiency. The article includes hypothetical calculations of the economic benefits and environmental effects resulting from the implementation of environmental measures in logistics, such as route optimization, the use of reusable packaging, waste sorting and recycling, and the installation of solar energy systems for warehouse operations. The results demonstrate that even basic greening initiatives can lead to significant cost savings, CO₂ emission reductions, and decreased environmental impact. The study concludes that the greening of logistics is an integral part of corporate social responsibility, enhances enterprise competitiveness, fosters a positive brand image, meets the increasing demands of regulatory authorities and environmentally conscious consumers, and contributes to achieving sustainable development goals. Integrating environmental principles into logistics processes is positioned as a strategic direction for modernizing enterprises in response to current economic and environmental challenges.
Copyright (c) 2025 Леся Тараєвська, Ірина Галюк
COMPETENCE ASPECTS OF HUMAN RESOURCE MANAGEMENT IN THE CONTEXT OF GLOBAL TRENDS OF INTELLECTUAL DEVELOPMENT OF BUSINESS ECOSYSTEMS
Стаття присвячена обґрунтуванню важливості використання компетентнісного підходу в управлінні людськими ресурсами з урахуванням процесів інтелектуалізації суб'єктів господарювання, що функціонують як бізнес-екосистеми. На основі аналізу існуючих підходів визначено сутність бізнес-екосистем як динамічної спільноти, яка еволюціонує, створює та отримує нову цінність за допомогою все більш складних (інноваційних) моделей співпраці та конкуренції, заснованих на інтелектуалізації бізнес-процесів та екосистемного мислення. Сформульовано основні відмінності між бізнес-екосистемами та традиційними формами організації бізнесу: різноманіття та синергія організацій-учасників та окремих осіб може створювати та підтримувати нові ринки для покращення показників діяльності компанії в цілому; можливість створювати більш просунуті технології, інструменти комунікації та спільної роботи через взаємодію та поширювати їх у бізнес-просторі; Спільні цілі, інтереси та цінності роблять командну роботу потужною для спільного сталого довгострокового процвітання на ринку. Освоєно розуміння необхідності оптимізації та підвищення адаптивності людських ресурсів бізнес-екосистем в умовах сучасних трансформаційних змін, що визначається пріоритетністю систем управління (команд), які на основі використання компетентнісного підходу дозволяють значно підвищити ефективність управління, рівень конкурентоспроможності організації, і забезпечувати якість життя кожного її представника. Наголошується, що інтелектуальний розвиток бізнес-екосистем стосується як людини, так і штучного інтелекту, який має серйозний вплив на всі сфери життя – але наголошується, що процеси технологічної сингулярності не могли б відбуватися без управлінської ролі людини. Тому наголошуємо на увазі до процесів інтелектуального функціонування сучасних бізнес-екосистем як до об'єктивного пріоритету, а ролі особистості в ньому як визначального чинника. Відповідно, аналізується сутність категорій «компетентність» та «компетентнісний підхід», а також структура професійної компетентності як системи. Підкреслено, що в бізнес-екосистемі професійна компетентність пов'язана з різноманіттям, що, з одного боку, ускладнює процеси формування професійної системи управління, а з іншого – підвищує потребу в інтелектуалізації всіх виробничих процесів для досягнення якісних показників діяльності компанії. Автором систематизовано основні світові тенденції формування та управління людськими ресурсами на засадах інтелектуалізації та компетентнісного підходу, які важливо враховувати в управлінні бізнес-екосистемами (цифрові компетентності, навчання впродовж життя та організаційне навчання для набуття нових навичок та компетенцій, людська креативність та уява, розвиток soft skills, адаптація політики організації до нових потреб персоналу, інвестиції в освіту та професійну підготовку, управління талантами тощо)
INSTITUTIONAL FEATURES OF THE UKRAINIAN ENERGY MARKET: CHALLENGES FOR TRADERS
The article explores the institutional features of the Ukrainian energy market and identifies key challenges for energy traders in the current environment. It analyzes the current state and development trends of the institutional environment in the electricity, natural gas, and petroleum products markets. The research identifies key institutional barriers and regulatory constraints affecting traders’ activities, including: regulatory uncertainty, price restrictions, liquidity problems, imperfect exchange mechanisms, limited access to infrastructure, and information asymmetry. The specifics of market mechanisms and instruments available to traders in different market segments are systematized. The study reveals that Ukraine’s energy market is characterized by a complex institutional structure undergoing active transformation in accordance with European legislation requirements. The main challenges for traders are identified as: managing regulatory risks, developing effective forecasting strategies, managing counterparty credit risks, optimizing logistics operations, digital transformation of business processes, and diversification of the energy portfolio. Based on the analysis, directions for improving the institutional support for energy traders’ activities are proposed, including harmonization of the regulatory environment with European practices, development of exchange mechanisms and financial instruments, improvement of information disclosure systems, modernization of infrastructure, and promotion of digital transformation. The research proves that overcoming the identified challenges requires a systematic approach to organizing traders’ work that takes into account the institutional features of the Ukrainian energy market and involves the use of innovative technologies and risk management methods. The necessity of further research on methodological approaches to risk management and analysis of the impact of digital technologies on the transformation of business models of energy traders in Ukraine is substantiated.
DEVELOPMENT OF RENEWABLE ENERGY AS A FACTOR FOR ENSURING SUSTAINABLE DEVELOPMENT OF COMMUNITIES IN THE CONTEXT OF THE EUROPEAN GREEN COURSE
The article analyzes the possibilities of developing renewable energy as a factor in ensuring sustainable development of communities in the context of the European Green Deal using the example of communities in the western region of Ukraine. Since renewable energy is defined by the European integration course and international obligations of Ukraine as a key factor in the post-war economic recovery of communities, it is advisable to analyze the main determinants of its development in communities using the example of communities in the western macro-region of Ukraine, where, depending on the security situation, the construction of industrial-scale renewable energy facilities is possible. The article identifies factors for the recovery and transformation of the economy of communities on the basis of sustainable development through the “green” energy transition. The Western region of Ukraine is not in an active combat zone, but given that its energy infrastructure has also been significantly damaged by Russian missile and drone bombing, a strategic focus on rebuilding the region’s energy infrastructure based on “green” energy is extremely relevant and will contribute to the long-term stability and sustainable development of the region. The article outlines modern approaches necessary to realize the synergy between economic recovery and the implementation of renewable energy in the context of the European Green Deal. The key factors influencing the development of renewable energy in the Western region of Ukraine in wartime conditions are analyzed. It is determined that the combination of environmental requirements with economic strategies, as well as an advantageous border location, will contribute to attracting foreign investment in creating a reliable and diversified energy sector in the region. As the country simultaneously struggles to rebuild its infrastructure and stabilize its economy, renewable energy is becoming a key element in attracting investment and sustainable community development. The drive for energy independence aligns with the country’s national goals for social and economic recovery, laying the foundation for a transformational path to sustainable development. Based on the analysis, recommendations are made to accelerate the development of renewable energy in Ukraine in the context of the European Green Deal, using the example of communities in the western region of Ukraine.
MATRIX STRUCTURE OF THE CONTROL SYSTEM OF A GAS TRANSPORTATION ENTERPRISE WITH THE DEMARCATION OF THE PLACE OF ECONOMIC EXPERTISE
Modern challenges in the energy sector place high demands on transparent and flexible management of gas transportation enterprises. The importance of comprehensive controlling, which covers not only internal financial and production indicators, but also takes into account macroeconomic factors, is due to the complexity and interconnectedness of the gas distribution system of Ukraine. Any change in the operating mode of a separate element (pressure in the gas pipeline, production volumes) causes a chain reaction in all related links, which can have significant financial and economic consequences. In this context, the demarcation of the place of economic expertise in the general controlling system is of particular importance: it provides a deeper analysis of external risks, allows modeling market scenarios, taking into account regulatory requirements and price volatility on energy exchanges. The key structural elements that ensure integrated management are considered: organizational structure, financial and economic blocks, technical and production units and monitoring system. Along with this, the main components of controlling are highlighted, including operational and strategic analysis, risk management and personnel performance assessment. It is demonstrated that a comprehensive combination of these elements and approaches increases the level of readiness of the enterprise to external challenges, increases the transparency of costs and revenues, and also contributes to the optimization of gas transportation processes. Special attention is paid to the relationship with the general gas distribution system of Ukraine, where any technical or market change requires a quick analytical response. The use of controlling tools with economic expertise allows gas transportation enterprises not only to manage current operations more effectively, but also to form a strategic vision of development, based on accurate calculations, risk management and long-term planning. The results of the study can become the basis for the implementation of innovative approaches to management in the gas transportation industry and provide the necessary flexibility in a rapidly changing environment. The transcription of the matrix structure of the controlling system of a gas transportation enterprise with the democratization of the place of economic expertise is schematically presented.
Copyright (c) 2025 Ірина Володимирівна Перевозова, Оксана Тарасівна Чернова, Олена Сергіївна Морозова
INTEGRATION OF EXPERT SYSTEMS INTO THE ENERGY SECTOR ON THE BASIS OF UNIVERSITY KNOWLEDGE BASES
The article presents a conceptual model of an expert system that integrates the knowledge potential of university electronic resources with the practical needs of the energy sector. The potential of university libraries as sources of formalized knowledge for the creation of intelligent expert systems is studied. In accordance with the goal and objectives of the article, an analysis of modern approaches to building knowledge bases focused on application in energy is conducted; a model of the architecture of an expert system with library resources as a source of updated data and knowledge formation is formed. The components of this system are summarized, which consist of a university infrastructure, which is the basic source of updated knowledge for the creation of expert systems; a mechanism for building a knowledge base that formalizes available knowledge and the expert system itself based on consideration of methods of integrating knowledge in an expert system. The scenarios of application of expert systems in energy sub-sectors are considered. The article assesses the advantages and limitations of integration in terms of technological, organizational and academic interaction. Recommendations are proposed for the implementation of an expert system based on a university in partnership with stakeholders. It is concluded that such integration increases the accuracy of analytical solutions, creates a dynamic knowledge base and uses the existing infrastructure of higher education for the rapid deployment of adaptive solutions. It is generalized that the social partnership between the academy and energy enterprises is a critical factor in the success of the model. Promising directions are the improvement of semantic search with NLP, integration with real-time energy monitoring platforms, development of self-learning modules and assessment of the economic efficiency of implementation. The proposed model can serve as a tool for implementing the development strategy of IFNTUNG, as well as the basis for the transformation of the domestic energy sector in accordance with the principles of sustainable development and the digital economy of the European Green Deal.
Copyright (c) 2025 Ігор Чудик , Сала Даріуш, Алла Полянська , Святослав Кісь
ВДОСКОНАЛЕННЯ МЕХАНІЗМІВ ВИКОРИСТАННЯ ВІДНОВЛЮВАНИХ ДЖЕРЕЛ ЕНЕРГІЇ ЗАДЛЯ СТАЛОГО МАЙБУТНЬОГО
Альтернативна енергетика необхідна не тільки для захисту навколишнього середовища, але й для створення сталої енергетичної системи. Використання нетрадиційних джерел енергії залежить від двох умов: відновлюваності джерела палива та його наявності на даній території. Сьогодні такі глобальні виклики, як виснаження озонового шару, зміна клімату, парниковий ефект, посухи, опустелювання, деградація ґрунтів і зменшення біорізноманіття, підкреслюють нагальну потребу в сталих практиках. Крім того, зростання захворювань, пов’язаних із забрудненням, підкреслює, чому перехід від традиційної до відновлюваної енергії більше не є необов’язковим, а є необхідністю. Відновлювані джерела енергії забезпечують більш чистий і стійкий спосіб задоволення потреб в енергії, безпосередньо вирішуючи ці глобальні екологічні проблеми. Метою цього дослідження є вивчення ключових економічних тенденцій розвитку відновлюваних джерел енергії. У дослідженні використовуються такі методології, як системний аналіз, статистичні та експертні оцінки, а також методи порівняння, аналогії та класифікації. Разом ці підходи дають змогу зрозуміти економічні стимули та регуляторні механізми, що підтримують відновлювану енергетику, допомагаючи з’ясувати комплекс факторів, які стимулюють або перешкоджають її розвитку. Ключовим внеском дослідження є використання класифікації для організації основних компонентів економічного регулювання відновлюваної енергетики. Цей метод допомагає визначити найвпливовіші регуляторні сфери, полегшуючи зацікавленим сторонам зосередитися на пріоритетних факторах, які стимулюють впровадження відновлюваної енергії. Крім того, дослідження оцінює запаси відновлюваних джерел енергії, розглядає підтримку інвестицій та аналізує економічні стимули, які могли б прискорити зростання в цьому секторі. Ці ідеї формують основу для розуміння фінансових і політичних заходів, необхідних для підтримки відновлюваної енергетики. Пропоновані вдосконалення економічних стимулів спрямовані на те, щоб зробити відновлювані джерела енергії більш привабливими для інвесторів і зацікавлених сторін, що є важливим для прискорення впровадження. Актуальність дослідження виходить за рамки практичного застосування, пропонуючи цінність організаціям у паливно-енергетичному секторі, а також в освітньому та академічному контекстах. Його висновки можуть стати основою для університетських курсів і зробити внесок у наукові дослідження, підтримуючи поширення знань з економіки та політики відновлюваної енергетики. Поєднуючи економічну теорію з практичним застосуванням, це дослідження дає цінну інформацію для політиків та організацій у всьому світі, які працюють над сприянням сталого, екологічно чистого енергетичного майбутнього.
Copyright (c) 2025 Gazanfar Salman Suleymanov, Khajar Gafar Ismailova, Turkan Ali Sheydai
INNOVATIVE HORIZONS: CREATIVE MANAGEMENT AS A KEY TO TRANSFORMATION OF OIL AND GAS ENTERPRISES
The article examines theoretical-methodological and applied aspects of implementing creative management as a key tool for transforming oil and gas enterprises of Ukraine in the context of global energy changes. The relevance of transitioning from traditional to innovative management models capable of ensuring adaptability and competitiveness of industry enterprises in the long term is substantiated. Based on the analysis of scientific sources, the essence and features of creative management in the context of the specifics of the oil and gas industry are clarified. Problems of managing innovative development of oil and gas enterprises are identified, including: lack of long-term development strategies, low level of investment in research, insufficient digitalization of business processes, inflexible organizational structures. Key barriers to implementing creative management (cultural, organizational, competency-based, resource, systemic) are identified and ways to overcome them are proposed. A conceptual model for transforming oil and gas enterprises based on creative management principles is developed, covering five interconnected stages: strategic reorientation, organizational transformation, development of innovation culture, technological modernization, and ecosystem integration. Based on systematic analysis of industry specifics, a set of practical recommendations for gradual implementation of creative management principles is formed, aimed at creating adaptive organizational structures, developing innovation culture, and diversifying business models of oil and gas enterprises. It is proven that creative management under current conditions is a strategic imperative for oil and gas enterprises, determining their ability to adapt to the challenges of energy transition and utilize new opportunities in the era of global economy decarbonization.
BUSINESS MODELS OF SOCIAL ENTREPRENEURSHIP IN THE FIELD OF PASSENGER TRANSPORTATION: OPPORTUNITIES AND PROSPECTS FOR APPLICATION
The article examines the concept of social entrepreneurship as an effective tool for solving social problems in the field of passenger transportation. The purpose of the article is to study the possibilities of using business models of social entrepreneurship in the field of passenger transportation. The text analyses the main business models of social entrepreneurship, including the employment model, the profit-generating model with social impact, and the mixed and innovative model. It identifies opportunities for applying these models to enhance transport accessibility, create jobs for socially vulnerable populations, reduce negative environmental impacts, and develop sustainable transport solutions. Additionally, the text outlines the prospects for the development of social entrepreneurship in the transport sector, considering technological innovations, government support, and collaboration with the private sector. The article highlights the identified prospects and opportunities for implementing business models in social entrepreneurship. It emphasizes the necessity of an integrated approach to developing social entrepreneurship within the passenger transportation sector in order to achieve sustainable socio-economic development.
Copyright (c) 2025 Антоніна Базилюк , Ярослава Назаренко
FORMATION OF THE MECHANISM OF MARKETING INVESTMENT SUPPORT FOR ENTERPRISES ON THE EXAMPLE OF IVANO-FRANKIVSK TERRITORIAL COMMUNITY
The article examines the formation of a mechanism for marketing investment support for enterprises on the example of Ivano-Frankivsk territorial community. In the context of the crisis, decreasing demand for goods and services and increasing competition, territorial community enterprises need effective marketing strategies. This can be the key to success in attracting investment resources from both the state and private investors. The following scientific research methods were used in the study: analysis, synthesis, induction, deduction, and comparison. The study analyses the current state of enterprises. The sources of attracting investment in the enterprises of the territorial community are identified. The number of enterprises by economic sectors is analysed, and the volume of attracted investments is analysed in accordance with the sectors of the territorial community's economy. Based on the analysis, a mechanism for supporting marketing investments is developed and its impact on enterprises is determined in accordance with the sectors of the economy. These results of the study may allow the introduction of this mechanism for enterprises in other territorial communities in order to increase investment in enterprises. The possibility and specificity of implementing a mechanism for supporting marketing investments in accordance with each of the blocks of the mechanism have been outlined. The sources of financing of enterprises are analysed, which made it possible to understand that the investment activity of enterprises is based on internal investments. The most investment-attractive sector of the territorial community is construction. This may be due to the internal migration of people within the country. It has been identified that one of the key problems is the low involvement of individual entrepreneurs in marketing, which in turn leads to a decrease in the investment attractiveness of the territorial community, as individual entrepreneurs are part of the sectors of the economy that are the largest in the community. For large enterprises, investment in marketing can be a driver of development in terms of investment attractiveness both nationally and internationally, while for small enterprises and entrepreneurs, training should be provided to effectively use and invest in marketing tools. This includes digital marketing tools and CRM systems.
INTERNATIONALIZATION OF HIGHER EDUCATION: ESSENCE, CONCEPTS AND COMPONENTS
The article deals with the concepts of internationalization and internationalization of higher education. The modern challenges and problems in higher education that have reduced the value of higher education and its necessity are considered. The necessity of forming an “open” education - education that has no boundaries and borders; education that is able to develop the ability to work in a multicultural environment, etc. is substantiated. The approaches of scholars to the concept of internationalization of higher education are studied, on the basis of which it is established that, in general, the internationalization of higher education can be considered as a process of including international, intercultural and global dimensions in the purpose, functions and provision of higher education. It is proved that higher education is still the best way to transform society and its individuals; a platform for combining individual intellects, their joint development and accumulation; a bridge for combining different cultures, skills and abilities. The approaches to the concept of internationalization of higher education are distinguished, in particular: the activity approach, which promotes such activities as international study programs, student/teacher exchange, technical assistance and training of foreign students; the competence approach emphasizes the development of skills, knowledge, attitudes and values of students, teachers and staff; the value approach, which is focused on creating a culture or climate in the organization that values and supports the intercultural, international development of the institution; the process approach, which provides for the It is established that internationalization is a complex and comprehensive process that involves the implementation of a number of individual components. At the same time, internationalization practices contain somewhat different elements, but they have in common international training, scientific cooperation and joint research, and the formation of a multicultural participant in the educational process, both students and teachers. At the same time, student mobility and teacher mobility are dominant today. It is proved that the internationalization of educational institutions opens not only new opportunities for their development, but is an objective condition for their functioning in the context of globalization of the educational and scientific space, gaining competitiveness in the national markets of educational services.
TRENDS IN ENTREPRENEURSHIP DEVELOPMENT IN THE LIGHT INDUSTRY SECTOR: A REGIONAL ASPECT
The article focuses on exploring current trends in the development of entrepreneurship in the light industry sector at the regional level. The target region includes the Zakarpattia, Ivano-Frankivsk, Ternopil, and Chernivtsi regions. It has been revealed that under current conditions, businesses are rapidly adapting, discovering new niches, and changing strategies. The role of business is growing, as it contributes to job creation, attracts investments, develops markets and infrastructure, forms regional budgets, stimulates competition, fosters innovation, initiates corporate social responsibility projects, and expands project-based activities. The study examines business entities engaged in the following types of economic activities: textile production; clothing manufacturing; production of leather, leather goods, and other materials; and the production of other related products. It was found that the largest number of business entities engaged in these activities are registered in the Ivano-Frankivsk region (67% individual entrepreneurs and 33% legal entities), while the smallest number is in the Ternopil region. The Zakarpattia region has the highest proportion of legal entities (41%). Every second enterprise in the studied region is engaged in clothing manufacturing. The fewest business entities are involved in the production of leather, leather goods, and other materials. Changes in the number of employees across the regions are presented, along with the dynamics of tax revenues. Zakarpattia is the leader in tax contributions, while Ivano-Frankivsk receives the least tax revenue from business activities. Prospective directions for entrepreneurship development are proposed, including the creation of industrial parks; entry into foreign markets or expansion of existing exports; scaling up production; optimization of production processes; creation of innovative manufacturing; participation in international exhibitions and fairs; and the implementation of environmental responsibility in business.
RESEARCH ON THE IMPACT OF DIGITAL TRANSFORMATION ON THE QUALITY OF MANAGEMENT OF INDUSTRIAL ENTERPRISES ON THE BASIS OF SUSTAINABLE DEVELOPMENT
The purpose of the work is to study the impact of digital transformation on the quality of management of industrial enterprises on the basis of sustainable development. The objectives of the study are: to study the impact of digital transformation on the practice of improving the quality of management at Ukrainian industrial enterprises with a focus on the role of digital tools; to study the impact of digital transformation on the sustainability of industrial enterprises; to identify obstacles to the implementation of digital technologies at Ukrainian enterprises, focusing on the challenges associated with access to technology, financing and qualified personnel; to assess the level of digital transformation and sustainability of industrial enterprises as the basis for ensuring the quality of enterprise management. The research used methods of analysis and synthesis, comparison, scientific generalization, and modeling. To solve the tasks set, the scientific works of domestic and foreign scientists were analyzed. The directions for improving the quality of enterprise management based on digital transformation were identified. Sustainability in the context of digital transformation was considered and the contribution of digital technologies to ensuring the sustainability of industrial enterprises was highlighted. The problems faced by Ukrainian enterprises when implementing digital technologies are analyzed, namely: lack of finance, limited access to technologies, lack of qualified personnel and cultural resistance. To improve the quality of enterprise management, the components of the proposed “Digital Transformation and Sustainability Assessment Model” (DTSAM) were used. This model provides a structured basis for assessing the current state of digitalization and efforts towards sustainable development of an industrial enterprise. To assess the quality of enterprise management based on the model, an evaluation algorithm and classification criteria were applied, taking into account the digital maturity of the enterprise and compliance with the principles of sustainable development.
Copyright (c) 2025 Ірина Станьковська, Любомир Смага
EFFECTIVE INVESTMENT IN TECHNOLOGICAL UPDATE - A GUARANTEE OF INNOVATIVE DEVELOPMENT OF THE MACHINERY BUILDING COMPLEX OF UKRAINE
Modern challenges of the global economy and the rapid development of technologies necessitate constant updating of the material and technical base of enterprises in the machine-building industry. Technological updating is an important factor in ensuring competitiveness, production efficiency and improving product quality. In this context, investment support plays a key role, since the modernization of production facilities, the introduction of innovative technologies and automation of processes require significant financial resources. However, at the current stage of development of the Ukrainian economy, investment support for technological updating of machine-building enterprises faces a number of problems. Among the main obstacles are the lack of internal financial resources, the difficulty of attracting external investments, high credit rates, the instability of the economic environment and insufficient state support for the industry. Solving these issues requires a comprehensive approach, which includes improving financing mechanisms, developing favorable conditions for investors and introducing state incentives. The need to implement a technological update strategy at each enterprise, its possible types and forms are analyzed. It was established that based on the analysis of the current resource and financial condition of the enterprise, the identification of strengths and weaknesses, it is possible to create a structured approach to investment capital aimed at the modernization and scaling of production with the determination of its technological and financial base. The problem of domestic enterprises to carry out technological renewal of production at the expense of borrowed funds or at the expense of state programs aimed at supporting the real sector of the economy was studied. It was established that enterprises are forced to make investment capital investments mainly at the expense of their own funds. The influence of human resources on the effective implementation of technological renewal of the enterprise was analyzed. It was established that the lack of personnel with the necessary qualifications will hinder the implementation of the enterprise's development strategy. The work substantiates that modern strategic management of the entire resource base of the enterprise involves a comprehensive study of the processes that affect the implementation of investment and technological renewal of production in order to achieve competitive advantages and increase profits.
Copyright (c) 2025 Лариса Шитікова, Олександр Алтанський, Максим Журило